Advertising Jobs = Glamourous?

Is working in advertising industry as cool and inspiring as the above ad seems to be?

People tend to have this misconception that when you work in advertising agency, be it creative or media.. you are on the way to the arty-farty and cool track of life. I beg to differ!

Advertising of course, looks extremely glamourous and is the mastermind of all the pretty, inspiring, breath-taking kind of adverts that we see almost everyday, in different forms.

But.. it's really not as glamourous as it will be! The ideal set up will be in the creative team.. you have an art-director, directing the visual of the artwork to make it looks good. The creative director will be there to provide the "Big Idea", Copywriter to write sentencesand contents that will link consumer up with the brand and so forth! Yes, dream on my friends.. Pretty much we like to have that happening.. customer is the key to your success!

Customers are now the art director, creative director and copywriter all put in 1! They are the one who make it a trend in advertising that long hours are required and OT OT OT is so familiar to us.

The only time that those 3 workers come in place with a show of their talents are when they are pitching! A normal pitching for the account will cost the agency USD $20,000 or more.. If you are working for a smaller agency.. forget about it.. No point having them.. just get a designer who is well proficient in adobe's function.. If you are working for a big agency.. good! but the risk of getting whack if the deal is not yours to take in the end.

BUT.. BUT.. BUT.. It's still my passion in Advertising.. Well, any job is the same.. Your passion last you through your job.. I'm still looking for the kind of work within the agency that will keep me pumping.. because it's kind of mundane to be in the media department.. handling the countless requests of ads to be posted on the Major Papers.. I would love to move to creative side.. but first.. let me get on with my dummies for adobe photoshop/illustrator etc first. If it doesn't work.. i will be looking at you.. Marketing in the Bank. That's another part which i would very much love to be in!